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Posts tagged ‘small business branding’

Small Business Branding 101 – Tips for Small Business Owners

Small Business Branding 101 – ...

April 4th, 2013

A lot of our buying decisions are not rational, but instead emotional. They are made because that is what your mum did, because you like the colour or look of the packaging, or because you like the football …

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Not Happy with your Website? Brand Damage vs. Brand Leverage

Not Happy with your Website? ...

January 22nd, 2013

Bricks and mortar businesses have discovered the importance of branding decades ago, but on the web this is a relatively new trend (just ten years ago you didn’t have that many websites around after …

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Small Business Branding | 6 Branding Myths Every Business Owner Should Know

Small Business Branding | 6 Branding ...

January 16th, 2013

Effective branding can build your reputation, push you ahead of your competitors, and allow you to set standards for your market, i.e. premium pricing. Name recognition gains consumer trust, and in turn, …

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3 Ways to Promote Your Small Business Without Facebook

3 Ways to Promote Your Small ...

January 10th, 2013

Facebook is slowly but surely adjusting its algorithm to require brands to pay for exposure to their own fans. Recently, a blog post from Weber Shandwick mentioned that a Facebook vice president had announced …

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Branding Basics for Small Business

Branding Basics for Small Business ...

January 7th, 2013

Branding is ultimately about whether someone will pay more (or less) for a product or service from one company (brand) over another. The most valuable brands in the world can and do charge a premium price …

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