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Posts tagged ‘business branding’

Small Business Branding 101 – Tips for Small Business Owners

Small Business Branding 101 – ...

April 4th, 2013

A lot of our buying decisions are not rational, but instead emotional. They are made because that is what your mum did, because you like the colour or look of the packaging, or because you like the football …

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Small Business Brand Marketing | The Real Reason Your Marketing Doesn’t Work

Small Business Brand Marketing ...

April 3rd, 2013

When people talk about their company’s target audience, you typically hear things like “individuals between the ages of 13 and 25 who enjoy playing video games and have a mobile phone,” or “active …

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What’s Your Small Business Brand Strategy? @medianovak

What’s Your Small Business ...

March 29th, 2013

Branding is about more than having an eye-catching logo. It’s about the promise you make to your customers to provide a product or service, to do so with consistency and quality, and to do a better job …

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Why Startups Should Take a Big-Brand Approach to Marketing

Why Startups Should Take a Big-Brand ...

March 25th, 2013

Whether or not you realized it before, if you’re a small business owner, you’re also a marketer. Maybe you were never trained, but you are in fact marketing your business. It takes a special kind of …

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Personal Branding 101: How to Discover and Create Your Brand

Personal Branding 101: How to ...

March 18th, 2013

Just because you have a LinkedIn profile doesn’t mean your personal branding efforts are complete, however, you’re off to a great start! A great start because of LinkedIn’s membership base (approximately …

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Startup Branding: Building a Stronger Brand Identity for your Startup

Startup Branding: Building a ...

March 13th, 2013

Starting up a business is hard work, really hard work. Every day, the founders have to juggle mundane tasks: pitching new clients or investors, making sure there’s toner in the printer, sweet-talking …

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Building Your Small Business Brand | Have You Got Staying Power?

Building Your Small Business ...

February 4th, 2013

Well-established businesses may certainly last the distance, but even they need to be revitalized to keep their brand relevant to consumers and competitive with new entrants in the marketplace. Businesses …

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Not Happy with your Website? Brand Damage vs. Brand Leverage

Not Happy with your Website? ...

January 22nd, 2013

Bricks and mortar businesses have discovered the importance of branding decades ago, but on the web this is a relatively new trend (just ten years ago you didn’t have that many websites around after …

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Small Business Branding | 6 Branding Myths Every Business Owner Should Know

Small Business Branding | 6 Branding ...

January 16th, 2013

Effective branding can build your reputation, push you ahead of your competitors, and allow you to set standards for your market, i.e. premium pricing. Name recognition gains consumer trust, and in turn, …

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3 Ways to Promote Your Small Business Without Facebook

3 Ways to Promote Your Small ...

January 10th, 2013

Facebook is slowly but surely adjusting its algorithm to require brands to pay for exposure to their own fans. Recently, a blog post from Weber Shandwick mentioned that a Facebook vice president had announced …

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Branding Basics for Small Business

Branding Basics for Small Business ...

January 7th, 2013

Branding is ultimately about whether someone will pay more (or less) for a product or service from one company (brand) over another. The most valuable brands in the world can and do charge a premium price …

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