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Posts tagged ‘branding basics’

What is The Difference Between a Logo and a Brand?

What is The Difference Between ...

January 24th, 2013

With so many marketing buzzwords circulating the web, it’s sometimes hard to exactly comprehend some of the terms, especially when it comes to talking about corporate brand, identity and logo. These …

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Not Happy with your Website? Brand Damage vs. Brand Leverage

Not Happy with your Website? ...

January 22nd, 2013

Bricks and mortar businesses have discovered the importance of branding decades ago, but on the web this is a relatively new trend (just ten years ago you didn’t have that many websites around after …

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Branding Basics for Small Business

Branding Basics for Small Business ...

January 7th, 2013

Branding is ultimately about whether someone will pay more (or less) for a product or service from one company (brand) over another. The most valuable brands in the world can and do charge a premium price …

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