3 Simple UX Research Methods That Make Your Website Perfect!
User testing is not supposed to be annoying or that difficult at all. To help you achieve better results, we are going to talk about the top three lean research methods that are neither expensive nor extensive in any way. These are the kind of methods that can be used for just anything, whether it is about a landing page or an entire mobile app. The most important thing is to fetch feedback, get into your design shoes for yourself and in these cases; only your point of view is going to count. On the other hand, if you design for the others, you may have to lend ears to all sorts of opinions and thoughts on the same.
So what are the methods that you must choose in order to ensure that you get relevant consequences for your design? Even though the different methods are going to sound much suitable for the different forms of objectives, it should be noted that a uniform approach needs to be adopted.
In this test, you are encouraged to have a special eye on the behavior of the users and how the final purchase is affecting them. This is a one-on-one testing through which you are observing their actions and reading through their comments during the test itself.
Results – Usability testing is a kind of test that aims to point out not just the delights but also the flaws in your products. There are plenty of things that will be taken into account and that includes the things that have been working well, areas that require improvement, satisfaction generating data, user inputs and features that are currently missing. The idea is to find out what the frustration is all about rather than just exploring the reasons behind frustration and winding it up all there.
While testing usability of your website, you need to make sure that your website is hosted properly. Try to search and find the best hosting packages and then make your choice judiciously.
User research is the first thing that any specialist is going to test in order to know if everything is fine with the health of your search engine. Careful analysis, research and feedback are the three key points that can pose a solution to successful implementation of UX research techniques. Look up at what your competitors are doing and learn from their mistakes as they may eat up all the necessary sales and traffic flowing up to your website. All in all, plant techniques those are realistic in nature.
Card sorting involves exploring ways that would help in structuring information right within the design. In this, the participants are expected to group items into a kind of sequence that makes sense to them. For those that are unsure about the website navigation or the app categories, this is a kind of test that is just perfect.
Results – Card sorting can help you in figuring out the manner in which your target audience is going to perceive your content. You can then pour in all of your zeal and thoughts into terminology, missing features, etc.
This is a kind of technique that involves questioning participants all through the day to take a note of their personal experiences. Keep the questions simple and clear. The main idea is to encourage plenty of people answer in multiple times of the day so that varied responses can be fetched. After this is done, you can collect all the answers and place them into a spreadsheet after which a careful analysis should follow.
Results – These results are going to provide you careful insights about the needs of the user, identifying the pain points as well as the delight that is associated with your product. It is also capable of bringing in lot of zeal and inspiration about the brand new features.