Six Key Points to Remember When Making Your Website Theme Easier to Navigate
As soon as a customer reaches your website, he or she needs to make it from Point A to Point Z in a matter of a few minutes. Every single second counts when it comes to the overall shopping experience, which is one of the main reasons why shoppers decide to buy online in the first place. There are several key points that need to be remembered when developing or improving a website theme in order to make the overall site much easier to navigate for the average visitor.
Avoid Using Flash Entirely
From a strictly visual perspective, having Flash integrated into your website design is stunning and aesthetically appealing for the typical visitor. Watching graphics, images and other forms of digital artistry emerge on the screen may seem to be one of the most attractive and captivating experiences to create for your customers. But there are two major disadvantages to using Flash animation within your website that many people seemingly overlook or don’t realize until it is too late — time delays and technical errors.
Eliminate as Many Time Traps as Possible
As mentioned earlier, every second counts when it comes to providing your customers with a favorable online experience from start to finish. Therefore, eliminating as many time traps that exist within your design is of the utmost importance and should be viewed as a top priority. More than 25 percent of your unique visitors will abandon your website simply because it did not load within the first four seconds.
A major problem with using Flash animation and other integrated types of media within your website theme are the resulting delays that they create when it comes to loading your web pages. Removing them from the equation when developing your theme, therefore, is the best approach to take from the very beginning.
Identify and Resolve Technical Issues Immediately
Regardless of the quality level of your website theme, technical glitches will arise. This is an inevitable occurrence that will be faced eventually. The key, then, is to have a strategic plan of action in place that will allow you to handle these issues properly when they arise. Keeping your website theme as simple as possible is an effective strategy for minimizing these occurrences in general. Investing in website hosting services that manage and monitor these issues on your behalf is another wise decision since they will be able to provide around-the-clock support and service to keep your site up and running properly.
One study showed that five percent of interested customers abandon their online shopping carts due to technical glitches and errors that caused the website to crash. The last thing that you want to do is to allow these technical issues to fester within your website, because this can cause you to lose a substantial number of interested customers and potential sales.
Never Keep Your Search Line Hidden
Keeping your search line visible needs to remain a top priority for you at all times, especially when developing or improving the website theme in general. On many of the most popular websites online right now, such as Amazon, the search bar has a very prominent presence on the homepage and is very difficult to ignore or avoid.
That is exactly how your search bar should be when designing or selecting your website theme. It needs to remain in the spotlight since your customers will literally be searching for it almost as soon as they reach your site — especially if they are searching for specific products. There are two ways to go about it, one is to hire an experienced developer and the other one is to hire the services of a hosted ecommerce website service provider like Shopify for example. A developer would normally charge by the hour and the entire process would be time-consuming, although the outcome would be good; however, a service provider like the one mentioned above would cost significantly less compared to a developer and you won’t have to do much brainstorming, as the system would optimize your website on its own.
Do Not Underestimate the Power of Photos
Even though having a lot of readable content placed within your eCommerce website is essential, it is even more important to have relevant, quality images of your products featured within the layout as well. As the old saying goes, a single picture speaks volumes and can actually save you a lot of time and space when developing each web page. There is not a single eCommerce specialist or experienced website developer who does not understand the significant role played by well-placed product images, which is why it is so important to keep this point in mind.
Use White Space as an Effective Tool
When the average person with limited website development experience looks at a website that is filled with white space, it may seem as if these empty spaces need to be filled immediately with some sort of content. Whether it is readable content (for example, product descriptions or testimonials), videos or product images, many people seem to make the mistake of filling up these spaces to avoid having an “empty” look.
However, white space can actually be used as an effective tool for navigation and so much more. Studies have proven that the proper and moderate use of white space within your website theme will highlight call-to-action buttons, keep your website clean and free of clutter as well as make it easier for your prospective customers and clients to find their way throughout your website.