Embarrassing Logos – When Logo Design Goes Wrong
If anything for a business can offer it instant brand value and recognition, then it’s definitely the company logo. Marketing professionals and business owners need to be careful with the logo design as it represents their brand image. Since logo design aims to deal with concepts and not just with techniques, it should be added that they can be held responsible for use in consistent success on the professional platforms. Now logo designs on websites not just help businesses promote their brand and set identity but they also help the customers identify their brand and favourite products. The evolution of Logos as explained in this infographic also reinforces the fact that the importance of logo as a brand image has sky-rocketed in the last few years. Hence it should be kept in mind that one wrong logo design may simply mar the brand image and needs to have a crucial eye on.
Logo designs and positive branding
Logos define the brand and they are hugely responsible for creation of the corporate images and when they go wrong, everything else and related may go wrong. Bringing up positive associations is what logo designs aim to do hence designers need to be cautious regarding the implementation of effective logo. Here we are with some of the logo design sins that businesses must never commit so as to allow logos to potentially ruin the corporate reputation.
When do logo designs go wrong?
No indication on services
Logos need not just aim at flaunting the designs and colourful stuffs, they rather need to have a focus on services and what the concerned businesses intend to offer in the first place. Customers have the right to know what kind of services and products are being offered behind the doors. These and many other little concerns do impact the decision making process of the customers.
No use of spaces between two different words
“kidsexchange” and “kids exchange” are two different kind of mentions where the later can save much embarrassment on the part of business. Make sure that logical words are separated from each other so as to make the impact and intention behind their placement clear to the core.
Use of fonts – wrongly
Fonts are to be used for aesthetics and incorporating the flavour of creativity in the logo. Wrong use of fonts can affect readability and offer confusing signs about the core message that needs to be conveyed. Businesses that do not make careful use of the fonts are mostly destined to regrets.
Logo design going wrong with representation
If the representation with the images and cartoons go wrong with the logo, well then nothing can save the business from misinterpretation. Businesses must also focus on the design and image that does not involve text. Kudawara Pharmacy logo aptly shows a disaster can take place if the logo designer fails to present image and texts in a coherent form.
Combination of letters in logo may go wrong too
While you may not always agree, it is still true that the use of a few letters as the complete logo for the brand may go wrong as well. How about rotating your head on either sides and finding out how it makes a difference to the customers who may perceive its ‘misleading’ side as well? If you manage to track the mess, don’t be unfortunate enough to continue using it and letting it impact your sales.
Graphic designing allows people to view a designer’s skills’ ‘end product’ and make their own judgements on how they would like to perceive it. While it is not possible to think and perceive in advance taking all sorts of conclusions into picture, we would say that common sense still prevails and should help in tracking down what can go abruptly wrong with a logo design. It makes sense to follow advices of the experts in the industry and focus on the core value that the brand intends to promote. It should reflect in the logo design and when that happens, nothing can go wrong!