The Conversation Prism
When Brian Solis introduced the Conversation Prism in 2008, the world was a seemingly simpler place. There were 22 social media categories, each of which had just a handful of brands. (“Video aggregation” had only one brand: Magnify).
The latest 2013 Conversation Prism has four additional categories with at least six brands in each. The data visualization attempts to illustrate the array of social media choices people have. Various channels are classified by their function to the end user (i.e. “photos,” “music” and “social curation.”