Google Redesign Concepts
When your prospective customer enters his search query in search engines like Google, Yahoo!, or MSN, search engines start to see the relevant websites for them. During the search, these search engines follow some rules to get appropriate results. When you know these rules of SEO and align your website accordingly then you most likely will come ahead in the eyes of these search engines. More customers will come to your site and you are likely getting more business with them.