Banner Designing Secrets – Secrets No More
Okay, let us kill the elephant in the room first. Seriously, it is time we should bury the rumor that the banners are dead. They are not dead, far from it; they are alive and kicking. They are having a great time by harnessing the new and exciting platform of Google Adwords and other popular content delivery network. So, as evident, if you are not using banner in your marketing mix, you are just making a big mistake.
But designing a great banner that can ignite curiosity of the readers and make people click on it is not an easy feat by any means. It takes hours of hard labor and oodles of creative touches to be able to make it look irresistible.
What is A Good Banner?
Contrary to what most people believe, a good banner is not the one that looks good or where the graphic designer has used multiple crazy designing elements. Nope a good banner is the one that seizes the attention of the visitors at the very glance and makes them click on it. The higher the ‘Click through Rate’, the better the design. This is a rule of thumb.
If the banner look vile and still manages to draws attention, it does the trick. The purpose of a good banner is to arrest the attention and for that purpose, graphic designers are free to make deviation from the standards. It is all about delivering result and not offering an aesthetic pleasure. This is a new world order and you have to embrace it in order to survive it.
Here are the few pointers that you might wish to have a look in order to nail the art of designing a great banner precisely –
Do not make the banner look too small [people may fail to notice it] or too big [people might have a hard time realizing that it is banner!]. Stick to the standard dimensions. Following are some popular dimensions that designers love – 468×60 pixels, 728×90 pixels and 250×300 pixels.
However, the ordeal does not end here. You have to analyze the website where the banner will go live. Figure out how much visibility the banner is most likely to get. Will it be placed at the ‘Above the Fold’ section or below? All these will have significant impact on the overall design. However, if you are designing for outdoor banner, the aforementioned rules will not be applicable for sure.
Think About The Color
While designing the banner, you have to make sure that you are taking into consideration of the following factors –
Color combination of the website and its logo What emotion you are trying to convey [Black – for luxurious, blue – for trust] Images that you are going to use
To seize the attention, you can use any of the following phrases –
- Stock Limited
- Special Offer
These are the catch phrases that will help you grab the attention of the visitors.
Use Animation If possible
Animation is a great way to seize the attention of the online visitors. But you should not make it too flash because some website owners may refuse to accept on the ground that the banner is visually distracting. Stick to simple use of animation. Purpose of using animation is to offer a pleasing visual experience that makes people click on the banner.
Ask them to do Something
Unless you are adding a powerful Call to Action button on your website, click through rate of your banner will remain low forever. Use a colorful button to seize the attention and complement that with powerful text like – ‘Grab this offer’, ‘Sign Up Now’, ‘Offer for You’ etc. The text should clear say what the visitors should do in order to increase interaction and get more inquiries.
Use of Convincing Graphics
By term ‘Convincing ’, I mean to say that you should be using graphics that actually convey a meaning and go with the existing theme of the website. It is not about looking nice rather it is about making people relate with the banner advertisement so that they take desired action. For say, if you are designing a banner for an animal care institute, I hope you would not use image of a skimpy clad woman there. Got the idea?