Small Business Branding 101 – Tips for Small Business Owners @medianovak
A lot of our buying decisions are not rational, but instead emotional. They are made because that is what your mum did, because you like the colour or look of the packaging, or because you like the football team they are associated with. In short we are influenced by the brand of a product. Whilst sponsoring football teams and large scale advertising campaigns are out of reach for small businesses, giving thought to your brand is still incredibly important.