10 Best Practices for Better Social Media Writing
Businesses today are all aware of the importance of the social media so they are all getting involved engaging with their audience in this manner, but unfortunately not all companies out there know how to properly write for this media and that’s the reason why many of them don’t see the social networking success that everyone talks about.
Writing for social media may sound simple, but it’s actually much more complex than posting on your personal social profiles on a Saturday afternoon. Just one simple mistake can sometimes cause significant damages to an organization’s reputation. People use social media websites because they like to be social, to hang out.
These are great platforms businesses can use to push out more information to their followings, find out more about their audience i.e. potential or actual customers, and showcase their business on a more personal level. If you want to help your organization to get the message out using these channels, while at the same time maintaining the good reputation it was so hard to build, here are few tips you can use:
Keep your social media writing short and to the point.
Social media is about brevity. These websites’ users don’t want to read much – if they want to know more on the subject, yes, they will read more, but that’s not what social networks are about. On Twitter you only have 140 characters for your message. If you want them to read more, add a link your followers can visit, but keep your social message short and precise. Facebook allows you to share larger posts, but again, it isn’t wise to bother your readers here, and make them click the “see more” button all the time. If you have more to say, provide a link and those who really want to know more will be able to get the information they need.
Keep your writing fun and conversational, but professional at the same time.
It is very important to keep your social communication approachable, and friendly, because the social media in its own core was intended to be fun and conversational. The posts you share on your business social accounts should be entertaining and interesting for your readers, and show the “human side” of your company. But, while it is good to have fun with social media, you must never forget to also maintain professionalism, making sure that whatever you share cannot in any way damage the credibility and reputation of your organization.