Why Startups Should Take a Big-Brand Approach to Marketing @medianovak
Whether or not you realized it before, if you’re a small business owner, you’re also a marketer. Maybe you were never trained, but you are in fact marketing your business. It takes a special kind of person to run a small business. You wear many hats. Entrepreneurs don’t often have a clearly defined role within a well-oiled machine, nor can they generally count on multiple resources to complete projects.