13thCollective – Jordan by Will Smith
This project was inspired by the Jordan Retro Card, and my personal favorite Jordan sneaker the Jordan 4 “Fire Man”. I find it interesting that the Jordan Brand does not name their Jordan sneaker releases, but rather just ascribes a sequential number to them. I wanted to create an illustrated type based off of the number of the sneaker release, combined with the actual sneaker itself. As a sneaker head, this was a very exciting and fun project to work on.