Not Happy with your Website? Brand Damage vs. Brand Leverage @medianovak
Bricks and mortar businesses have discovered the importance of branding decades ago, but on the web this is a relatively new trend (just ten years ago you didn’t have that many websites around after all).
Brands set expectations, and when faced with uncertainty people tend to pick the safer option. Your business’s website will be many people’s first impression of your company, products and services. As a result, your site represents a critical component of your branding strategy: It communicates who you are, what you offer and what you promise (your brand) through its content, organization and appearance (the look and feel).