Small Business Branding | 6 Branding Myths Every Business Owner Should Know @medianovak
Effective branding can build your reputation, push you ahead of your competitors, and allow you to set standards for your market, i.e. premium pricing. Name recognition gains consumer trust, and in turn, more loyalty. Before this can happen, though, a few things about this whole small business branding concept needs to be cleared up. Here are some of the biggest myths people have on the topic and some important principles to take home with you.