How to Optimize WordPress for Search Engines
You may have heard that WordPress has a very strong SEO factor thanks to it’s great structure and the large improvements over the time. This is very true, but the search engines always demand more and if you want to be on top, you have to bring some improvements of your own.
In this article I am going to tell you why you need to optimize your WordPress site to get more exposure, more active users and ultimately generate some commissions.
1. Get Targeted Traffic
The beauty of search engine traffic consist in the fact that you can obtain visitors who are interested in exactly what you have to offer.
2. Generate Leads
Once you have people who are looking for exactly the same thing you offer, it is much easier for you to redirect them to products in the niche of your own.
3. Build Passive Traffic
You may stop working on an article, but if that article starts getting authority in search engines, you will continue to receive traffic for a long period of time.
These can be achieved with ease by following the tips described bellow.
Use Proper Headings
There are 6 different headings available in HTML and using them accordingly based on the importance of the paragraph is vital, at least in front of search engines. For titles you should use an H1 for in post paragraphs an H2 and so on.
An easy to do task since there are plenty of plugins out there to help you add it. The breadcrumb addition is not just for user orientation, but for internal link building too, so it is highly recommended to use it.
Use Static Scripts
PHP can help a lot when it comes to WordPress, but when it comes to SEO plain simple text works better. The reason why this is true is that once you add php script you add one more HTTP request making your website load slower. That’s why is recommended to replace non-important php functions with static HTML.