‘ESCAPISM’ BY YANA CHERVINSKA, A FASHION CURE FOR THE ROUTINE
Vladimir Majakovskij, the great Russian poet, swore he would do away with it one day or another. Routine, a life wrapped up by rules, the cage of reality. He challenged it ‘til the very end, creating illusory worlds of verses and erecting imposing temples of words to his “beloved self”.
Instead of resounding poetry, young Ukrainian student Yana Chervinska opens escape routes from the gray emptiness of the quotidian by silently weaving with thread and needle garments that all can see and touch.
She does so with a photographic and dream-like trailer that introduces “Escapism”, her collection and graduate project at KNUTD in Kyiv, which investigates our powerful desire for rethinking established conventions.