Vitra by 2×4
We have worked with Vitra over the past decade on a wide range for projects from print design, advertising, art direction, showroom spaces and retail stores. Our strategy was to bring visual humor, intelligence, and invention to the represent one of the most enlightened, creative, design-centered businesses anywhere in the world. Our iconic retail campaign employed Vitra classics, reconceptualized as quirky floral patterns and shapes. The campaign launched in Vitra stores, furniture shows, and retail events and was deployed in stores, print collateral, advertising, films and a series of brand magazines and product catalogs. Other projects have included Vitra’s legendary WorkSpirit 8 and 9 brochures, and campaigns for the Polder Sofa by Hella Jongerius, the authentic Eames lounge, and the Suita sofa by Antonio Citterio.