Using Emotion In Your Photography Branding @medianovak
How a business presents itself can be the difference between success and failure. Photographers are no exception to this rule. Photography branding is part marketing, part customer service and part style. How you brand your business – from logo to business cards, website to social media pages, portfolio to promo piece – all affect a buyer’s decision whether to work with you or not.
First, it is important that you realize the many different types of emotions that you can tie into a brand. Most likely no one gets choked up when they see the Donald Trump brand, but it evokes other emotions; the Trump brand exudes power, dominance, and wealth. What emotions do you want your photography branding to evoke? You might want your brand to say: fun, classy, down-to-earth, slick, modern, close, clean, eclectic, tough, professional, edgy, flashy, etc. And although these might seem like only descriptor words, people do feel an emotion when they see a website or marketing material that reflects these words and attitudes.Follow the Link to Read the Whole Article!