Using Yellow Pages Advertising Wisely For Your Photography Business @MediaNovak

During many decades of the 20th century, few conveniences were as ubiquitous as the telephone. Virtually every home and business, and street corner, had a landline, and once a year the complementary and equally ubiquitous phone directories were delivered to everyone. Businesses, large and small, considered a Yellow Pages ad as an absolutely essential element of their advertising programs. The phone company had a monopoly on this business directory and all the research and statistics showed that it was the first place consumers and other businesses searched when they needed products and services.

If you’re operating a photography business and/or studio, especially a portrait or wedding business, or any type of photography being marketed to consumers, then you probably are like most small, local business owners who think that a Yellow Pages ad is a requirement. It’s certainly one of many components of your advertising program; however, you must take a more measured approach to the use of the Yellow Pages, so you don’t overspend for an advertising medium that doesn’t deliver as it once did.

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