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“We Own The Future” – New Mural by Shepard “Obey” Fairey in Chicago

August 1st, 2014

With The Provocateurs set to open tomorrow (July 31st) at Block 37 in Chicago, some of the street artists involved have been hard at work getting up around town, not the least of which was Shepard Fairey, who curated the …

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“Snapshots” – Photographs of San Francisco and San Franciscans by Troy Holden

August 1st, 2014

A self-proclaimed “snapshot photographer”, Troy Holden walks miles and miles of San Francisco to create his street snapshots. Holden’s style is graphic and balanced, with each composition wonderfully crafted around …

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Hand Lettering Typography of Life’s Quotes & Sayings by Ian Barnard

July 31st, 2014

United Kingdom-based logo designer and hand letterer Ian Barnard creates typography lettering by hand. Taking quotes of famous personalities, words of wisdom and more, he creates beautiful art that will put a smile to your …

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The Animal by Samuel Pettersson

The Animal by Samuel Pettersson

July 31st, 2014

Collection of inspiring photo manipulations by Samuel Pettersson. Visit Samuel Pettersson

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Statue by Yoshitoshi Kanemaki

Statue by Yoshitoshi Kanemaki

July 31st, 2014

Creative statue by Japanese artist Yoshitoshi Kanemaki. Visit Yoshitoshi Kanemaki

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Using Yellow Pages Advertising Wisely For Your Photography Business @MediaNovak

During many decades of the 20th century, few conveniences were as ubiquitous as the telephone. Virtually every home and business, and street corner, had a landline, and once a year the complementary and equally ubiquitous phone directories were delivered to everyone. Businesses, large and small, considered a Yellow Pages ad as an absolutely essential element of their advertising programs. The phone company had a monopoly on this business directory and all the research and statistics showed that it was the first place consumers and other businesses searched when they needed products and services.

If you’re operating a photography business and/or studio, especially a portrait or wedding business, or any type of photography being marketed to consumers, then you probably are like most small, local business owners who think that a Yellow Pages ad is a requirement. It’s certainly one of many components of your advertising program; however, you must take a more measured approach to the use of the Yellow Pages, so you don’t overspend for an advertising medium that doesn’t deliver as it once did.

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