10 Things Every Small Business Website Needs @MediaNovak
The Web is full of horrendous sites, and we’re not just talking about bad design. There are many other elements besides how your website looks that go into making it customer-friendly — not to mention something that inspires them to actually do business with you.
From thorough contact information to customer testimonials, here are the essentials that every small business website should have for it to effectively help you do business.
1. A clear description of who you are
Someone who stumbles upon your website shouldn’t have to do investigative work to figure out what, exactly, it is that you do. That means clearly stating your name and summing up your products or services right on the homepage, says John Zhuang, of Web-design and SEO-optimization firm Winning Interactive.
“Tell people this is the right website that they have been searching for,” he says. “[A clear description] will attract the visitor’s attention immediately within 2-3 seconds, and encourage them to stay on your website longer.”