3 Ways to Simplify Online Marketing @MediaNovak
Technology makes the magical possible, but it’s also making online marketing complicated. With ad exchanges, hyper-local targeting, and endless mobile options, it’s easy to get tangled up in an alphabet soup of advertising technology. Just one look at Terence Kawaja’s ad-tech landscape induces tears of empathy for over-marketed-to marketers. Basically, the time for simplification is here.
Simplicity is what consumers want, what marketers need, and what standard-bearers such as Apple and Google have shown as the way forward.
What did Steve Jobs do when he returned to Apple in 1997? He simplified the product line and, by extension, Apple’s whole business. That worked out pretty well.
The same goes for Google. Every once in a while the tech giant cuts products to move forward with new offerings. Sure, some of their initiatives — say, wind energy or self-driving cars — may seem to come out of left field. But Google’s basic promise to consumers is to develop products and services that help them organize and navigate the world in a better, geekier way. (I’m talking about you, Google glasses.)