Business Cards: How Important Are They? @MediaNovak
You’ve probably heard this before. In fact, you may very well have SAID this before: “Oh, I don’t need business cards. I do all my business online.”
That seems like a pretty safe assumption, doesn’t it? After all, one of the advantages of conducting business online is the reduction in conventional paperwork and printing costs. If your prospect is in Australia and you’re in the United States (which is certainly possible over the Internet) the odds are pretty slim that you’re ever going to meet and exchange business cards.
However, like many assumptions, this particular one is worth examining more closely. Should you, as an online marketer, use business cards?