8 Ways To Make More Money With Your Photography Website @MediaNovak
If you want your photography website to be a moneymaking machine, then you must think of it as a sales and marketing tool first and as a place to display your photos second. This is the primary mistake of many photographers, who think they must merely show their work and present a career profile to generate a flood of customers. Try any or all of the following tips to transform your website into an active selling platform instead of a passive “portfolio.”
1. In most cases, your website’s home page is the first page prospective customers will see. Although your site must tell people who you are and what services you offer, prospects are most interested in learning why they should do business with you. They want to know how they will benefit if they hire you to shoot their wedding, portraits of their family members, a major corporate event or a new fashion spread.