What SEO Can Do for Your Small Business @MediaNovak
Millions of people use Google every day to search for everything from “diabetes treatment” to “sporting goods store in Chicago.” Those people click on the first results Google returns. Nobody goes to the 15th page. This means that only the websites that are in the first positions get found. SEO is a collection of tactics that help a website rank in the first positions of Google for search terms that describe their business. For example, an Italian restaurant in Seattle will really benefit from being #1 on Google for search terms like “Seattle Italian restaurant” or “Italian restaurant in Seattle.”
How does a small business know if it really needs an SEO strategy? SEO is a marketing tactic. You should only do SEO if it makes you more money than it costs you, right? To figure out if your business needs SEO, you need to find out how many people are searching for what you sell. You can use the Google Keyword Tool to find this out.