Our Latest Logo Design Projects @MediaNovak
A logo represents a company – it defines its identity – its purpose. It is an integral part of a company’s brand strategy. Without a good logo design or brand identity it would be impossible for a consumer to identify one product or service from the next.
Most consumers have very strong opinions regarding their favorite brand. These opinions are more emotional than rational. Some brands (e.g. Nike, Coca-Cola etc.) resonate with customers more than others. They form an emotional attachment to these brands, often disregarding better products and services for ones with higher visibility and brand recognition.
Some brands even become synonymous with the product and the consumer starts recognizing the product by its brand name (e.g. Xerox).