9 Marketing Mistakes All Professional Photographers Should Avoid @MediaNovak
As an establish commercial photographer or freshly-minted professional ready to open your first photography business or studio, it’s easy to make marketing mistakes that will not only cost you money, but also make it very difficult to succeed. After all, you are a small-business owner, which means you are working with a very limited marketing budget. Plus, your primary focus should be doing an excellent job fulfilling client projects.
By avoiding these 9 marketing mistakes, you are more likely to start generating business (or more business) quicker and at a lower marketing cost per lead or job sold.
Flying into the marketplace with a “seat-of-the-pants” approach will only result in a crash. Every size business requires and deserves a marketing plan, budget and schedule. Fortunately, yours don’t have to be as complex as a Fortune 500 corporation’s. If you’re a wedding photographer, then there is a traditional peak season during which you want to maximize your number of bookings. Learn as much as you can about the wedding photography buying habits of engaged couples: How far in advance do couples reserve a photographer? What kind of package do most prefer?