8 Photo Sales Tips That Will Skyrocket Your Profits @MediaNovak
Photography marketing is an important part of success in photography – of course. But once your marketing starts working, and people are contacting you, how do you handle that inquiry? If you mess this up, you LOSE that person, which your photography marketing worked so hard to get to contact you in the first place!
Let’s talk about 8 major “secrets” – which almost no photographers know about – that are based on the human psychology of selling. Be absolutely certain you and everyone who works with you, are using these techniques with every single prospect or client who calls you on the telephone, or who is in your photo business in person trying to decide to hire you.
First, however, please realize this: Good selling is NOT pressure, trickery or manipulation of any kind. Good selling is simply finding out what people want, and helping them to get it. So if feel selling is a bad thing – you MUST stop thinking like that right now, and begin to discover …how GOOD SELLING will help both you and your clients/prospects!
PHOTO SELLING SECRET #1: Talk less and listen more.
If you aren’t reminded of how important this is, you might forget it, and slowly start talking too much – both on the telephone and in person. This truly is one of the most amazing secrets which almost no one understands.
People like people who listen to them, opposed to people who just talk and talk. Also, talking too much tends to result in “sales resistance.” So LISTEN. Now, the next secret, of course, goes hand in hand with this one.