Trouble in Pin Paradise Over Photo Copyrights @MediaNovak
With 10 million unique visitors a month, Pinterest — the scrapbooking site with an addictive visual interface — is rapidly becoming the most influential social media platform in food. If you haven’t used Pinterest, imagine a digital version of tearing out photos from food magazines and pinning them to a kitchen bulletin board for inspiration. Many food blogs and websites (including CHOW.com) now have “Pin It” buttons so it’s easy for readers to share the sites’ recipe photos on Pinterest, and many of those sites are seeing big increases in referrals (i.e., site visitors) as a result. Trouble is, as with most rapid rises in prominence, Pinterest is feeling some unexpected growing pains, if not the rumblings of a backlash.
After Pinterest’s trove of copyrighted content became the subject of a legal debate, the popular social site made efforts to automatically add citations to content from specific sources. On Wednesday, it announced that it had expanded this practice to five new sites.
Since May, the feature had added citations to any content Pinned from Flickr, YouTube, Behance or Vimeo. Now content Pinned from photography community 500px, Etsy, Kickstarter, Slideshare and SoundCloud will enjoy the same automatic citations — which can’t be edited.