Your Business Needs a Mobile Website Right Now @MediaNovak
Smartphones and other mobile devices like tablets are becoming more and more popular, and an ever-increasing variety of models, prices and sizes is beginning to define new and exciting ways in how we communicate. Based on current trends, mobile internet use will surpass desktop use in a few short years. You may have an amazing website already, but if it isn’t mobile-ready, you stand to lose a large audience.
By 2013, more people will use mobile phones than PCs to get online, according to Gartner. In mid-2011, we also reached the point at which consumers were spending more time on their mobile devices than on their PCs.
In such an environment, a site designed to be viewed on a desktop PC comes across as woefully lacking. Say you’re accessing such a site from the Safari browser on your iPhone. The first thing you’re likely to notice is that it takes a relatively long time to load. The second thing is that the type on the page is pretty small. It might take a lot of zooming and pinching to navigate the site as well.