Social Media Mistakes Photographers Make @MediaNovak
Social media isn’t easy. There’s always a new platform you should sign up for, or a new feature you need to learn about. And everyday you’re reminded of just how far behind you are.
If you do a million things well, they may go unnoticed. But if you make just one bad mistake — just one — you can be the source of criticism for months, and maybe even years, to come. You’ll probably even have quite a bit of crisis communication and damage control on your hands.
But here’s the good news. By simply addressing a few mistakes with your social media strategy, you can improve your results and finally catch your breath.
1. Lack of planning
As with any business activity, social media needs planning. A social media marketing plan needs objectives, strategies, a realistic allocation of time and money and a clear understanding of why you are doing it.
2. Using social media as a standalone campaign
Social media marketing should never work in a standalone campaign. Integrate social media with your existing digital marketing campaigns. Use appropriate phrases and keywords, optimized sales and landing pages to support your sales process and to drive interested visitors to purchase your products.