Combat Blogging Stress by Thinking like a Publisher
As a blogger, it is easy to feel stressed out most of the time. Writing alone is an intensive task, but when writing includes coming up with innovative and unique ideas that set you apart from other bloggers day after day, the load can take its toll. One of the best ways to avoid such stress is to think like a publisher instead of a blogger. Publishers look at the long-view of a body of work, such as magazine catalogs or blogs. They don’t get caught up in a single article or post.
There are several different ways in which you can think like a publisher, and the single-handed best way is to come up with a plan and follow it. Additionally, regular, consistent brainstorming sessions can help you get content ideas together way ahead of schedule, taking pressure off of your day-to-day activities and letting you focus on writing.
Creating a Plan
The best bloggers update their blogging websites on a regular basis, which means that in order to be amongst the best, you need to update daily or almost daily and have fresh ideas in your posts. If you do not have fresh ideas, you will have trouble keeping the attention of your readers. However, trying to come up with a new, fresh, interesting idea every day can be quite overwhelming.
This is why it is always a good idea to think things out ahead of time. Write down a list of content ideas that you have, as this is the best way to be prepared. You may want to set aside a day or two each week/ month/ bi-monthly or whenever needed to brainstorm. Content mapping is a formal process you can engage in to create a plan for specific posts. There are lots of different methodologies for creating a content map, so find one that works for you and start filling in the blanks.
As you brainstorm, you may notice several ideas that can be grouped together, which is a great way to come up with monthly themes for your blog. One advantage to setting themes for your blog is that you can give your readers something to look forward to; you can even create a “preview” of upcoming topics for this month’s theme via newsletter or simply a first of the month blog post.