6 Photography Website Mistakes That Cost You Customers @MediaNovak
Your photography website works like a business card and helps you attract new clients. Creating any type of online portfolio is a daunting task and especially, if you are designing a photo portfolio, then the job becomes even more difficult. A photographer can’t fill his portfolio with text and drawings. He has to showcase his photographs in an eye catching style and impress his potential clients.
However, during portfolio design, photographers often make mistakes and ruin the visual appeal of their site. They either try too much or too less and fail to impress the viewers. Here is a list of some common mistakes and how you can avoid them.
1. About page
The about page is a critical component to your site as it is usually one of the most visited pages. Many photography websites make the mistake of not updating this page. Here you want to list your credentials where you were trained, what awards you have won and any high profile clients that you have worked with.
We see many about pages that reel a whole story about why you’re so passionate about photography. That’s fine and there’s nothing wrong in sharing your reasons. However what would really be helpful in increasing your enquiries would be to include your photography training, photography education and photography awards. This is the section where you want to to show case your finest photography achievements.