White Pages by Josip Kelava
The White Pages Sales Collateral is an important tool that White Pages sales consultants utilise during their sales process to new and existing customers. The range of materials assists Telesales marketers, new and existing business owners, and face to face consultants. Every year the White Pages Sales Collateral updates with new content and a new look and feel. For 2012, we stripped away colour photography and applied a greater graphic approach. Since sales are usually visualized in charts and graphs, I wanted use that as a driving force for the creative of the sales collateral. All photography would be in black and white, while the charts, graphs and icons would be in full colour, emphasizing their importance; making them the hero.