5 Steps To Building A Better Photography Brand @MediaNovak
The photography business world is cut throat competitive. There’s a great deal of talent out there that goes unnoticed by the world. And there are many photographers who “make it” for reasons other than photographic ability. Without a doubt, getting an edge in the photographic market can be a lot harder than it sounds.
But there is hope. You just need a little bit of creativity and a lot of innovation and business smarts. With these two things, you will be able to build your business in a way few others do: Branding with emotion.
Your brand is your touchpoint. Everything from how you answer your phones to the auto-responder on your email. Yes, it’s the big picture items; your website, your business card, your space, but it is the cohesiveness, that glue that gives a clear picture to your potential clients. There are some companies, (Starbuck’s anyone?) They do this very, very well. Talk about the Starbucks cup, how it fits perfect in your hand. Not a waxy exterior, not styrofoam, a little thinner than a regular takeout coffee. How much planning do you think went into just the coffee cup? Now let’s talk interior, advertising, their charities, the music, the Wifi.