40 categories reimagined for the future by Wolff Olins
International branding agency, Wolff Olin’s has released a presentation that imagines the future of the 40 categories that featured in Mary Meeker’s 2012 internet trends report.
The ‘Reimagination of Everything’ section really captured Wolff Olin’s attention. In this section of her presentation she takes takes numerous categories and shows how they have been reimagined by social / mobile / local. Inspired by her ideas, a group at Wolff Olins got together to imagine the future of these 40 categories, providing the ‘Next’ to Mary’s ‘Then: Now’.
The imaginings form a very useful insight into future trends provide excellent inspiration to marketers, entrepreneurs, product developers or any individual tasked with navigating our ever changing world and the full presentation can be viewed on slideshare.