Galleria Campari, the art of advertising
Campari’s story includes a long history of collaboration between industry and art. With Depero (creator of the ironic Camparisoda bottle), it lasted 10 years, from 1926 to 1936. But many other Internationally renowned artists such as Leonetto Cappiello and Bruno Munari also worked for the brand. In 2010, having reached 150 years since its foundation, this company from Sesto San Giovanni celebrated its lucky synergy with the world of art by creating a gallery on two floors of the Liberty style building of 1904 home of the first Campari factory, and now part of a complex that hosts the headquarters of Gruppo Campari, designed by Mario Botta.