Logo Design Diagnosis of the Top 5 Social Networks
The logos of five popular social networking websites – Facebook, Twitter, Ning, Badoo, and LinkedIn – are unique, yet have many features in common. They are all clean, straightforward, and simple. They use color in a very deliberate way. They tend to provide very apt illustrations of what each website is all about. The logos are attractive yet subtle, and do not interfere with the message of the page. Even when updated, such as Twitter recently was, these key features remain.
Three of the logos build on the base color of blue. Blue tends to be everyone’s favorite color, the color of the sky and the ocean, and it is gender nonspecific. In a logo blue conveys a sense of worldwide inclusion, popularity, something everyone likes. Blue has a calming, peaceful effect. In website design blue can act like a transparent background, allowing the brain to focus on other content aspects.
One of the most recognizable logos is that of Facebook, memorable by its very simplicity. The logo is a sharp, clean blue rectangular shape with white letters enclosed to spell facebook. The logo is plain, eye-catching, easy to look at, and attractive. In addition to properties of inclusiveness and peace, blue also represents integrity and trustworthiness. The deep saturation level intensifies these qualities of blue, and the particular shade conveys youthful energy. For Facebook, the logo represents a trusted, inclusive location where friends can hang out in a safe and nonthreatening environment.
The LinkedIn logo uses blue to evoke a similar global inclusion effect, along with the qualities of trustworthiness and confidence. Blue is a color associated with power and authority, such as the police uniform, so it fits well with the concept of a young professional in a power suit. The LinkedIn logo creates a play on words. The bold black letters of “Linked” convey the message of something powerful and professional that is connected to the worldwide “in crowd”, represented by the “in” in white letters contained inside a blue square.