Simplicity Realized: 20 Examples of Brand Spirit
Andrew Miller is a branding, design and communications strategist from NYC. He is currently committed to his ongoing project called Brand Spirit. Every day for 100 days, he will paint one branded object white, removing all visual branding, reducing the object to its purest form. His goal is purchase each object for less than $10, it can be something he owns, something another person gives him, or something he finds. These are the rules that he will try to follow.