Social and Search Engines Tips for Restaurant Websites
This article is for restaurant owners that need some guidance with their digital presence. The year is 2012, and you have a restaurant based business. Do you honestly think traditional print media is worth you time and money? Leveraging social media networks, working on your SEO, and collecting good reviews should be your primary focus. If you are a local restaurant you have a dozens of competitors, no question about it. With the power of Internet you can bring in current and new customers.
Display Social Proof
Social Proof is the psychological mechanism that heavily influences the decision making process of new customers. If somebody said good things about a restaurant, chances are you will probably take their advice and dine there yourself. These so called Social Proofs come in many forms; ratings, testimonials, photos and more. A recent survey by the Washington Post solidified that feedback from previous customers, and not the business itself, is golden.
Many review sites, such as Yelp, Qype, etc, have API’s you can connect into. This allows you to display your ratings the same way Amazon shows product ratings. I know many personal friends that make their purchasing decisions based solely on ratings & reviews. This sort of credibility builds trust in consumers and increases reputation.
Schema is a rather new technology available in order to make your website content better understood by search engines. This site provides a collection of schemas, i.e., html tags, that webmasters can use to markup their pages in ways recognized by major search providers. Many sites are generated from structured data, which is often stored in databases. When this data is formatted into HTML, it becomes very difficult to recover the original structured data. Many applications, especially search engines, can benefit greatly from direct access to this structured data.
On-page markup enables search engines to understand the information on web pages and provide richer search results in order to make it easier for users to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure. Google, Bing and Yahoo have teamed up to create this method of enhancing content on your website. It’s very important for restaurants and other businesses for two major reasons: