Build Your Following: Twitter Marketing Tips
One of the most effective short term marketing platforms is Twitter. Twitter allows a business to connect with its customers in ways that are just not possible on any other platform. As far as timing and succinctness of message goes, Twitter can’t be beat. It is the newsmaker, the headline maker for a business.
Twitter is basically like an information network. Millions of people, organizations, and businesses use it to discover and share new information. It uses real-time communication that combines messages that are quick to write, easy to read, public, opt-in, and accessible anywhere. Because of it’s vast amount of power, Twitter has found a place in our daily routines and we use the tool as a sharing necessity.
The Wrong Ways of Marketing on Twitter
Twitter, like many of the major social media hubs, has built in locks against spammy content providers. Put too many links or hashtags in your Tweets, and you will not only find yourself ignored by your human followers, but you will also find your messages not being delivered. Also, Twitter gives no warnings of when this happens, so you have to be especially careful.
Another wrong way of marketing on Twitter is to make all of your Tweets about you. If you do this, even if you do not put links and hashtags in every Tweet, you will soon find that your human audience will not pay attention to you anymore. It is kind of like crying wolf over and over again.
The Right Ways to Market on Twitter
1. Experts agree that one out of every four Tweets, no more, should be about you. The other three Tweets should be a targeted effort to simply add value to the comment rolls of your customers.
2. You can actually include links in the Tweets that are not about yourself. Twitter will make exceptions if your audience responds to your Tweets, and you will find yourself in a position of power when it comes to marketing yourself because people will trust that your Tweets will build value.
3. You must also make sure that you have a theme with all of your Tweets. Even though you should only make one out of every four Tweets about you, all of your Tweets should be about your industry. This will make you seem like the authority in your industry, and you will find that you are re-tweeted more often if you are seen as the go to expert.