New Metro Style Windows 8 Logo – Fail or Win?
Microsoft has recently unveiled their new Windows 8 logo design. With the up-coming release for the new operating system, which will unifying desktop and mobile operating systems, Microsoft decided the need for a logo refresh. The new logo heavily pushes the Metro design aesthetic. The old multi-colored waving flag that has defined Windows for over a decade is now gone.
Microsoft hired the global design firm Pentagram to re-imagine the logo. Pentagram has previously worked with clients like Rolls-Royce, Nissan, United Airlines, Penguin Group and other prestigious companies. Created by the highly renowned Paula Scher, this is the most drastic logo redesign the OS has ever seen. A common misconception of the logo is that it looks like a “flag”. The new identity returns the logo to its roots by looking like an actual “window”.