How Will You Build Trust On Your Website?
Building trust on your website should be your top most priority. Because you are dealing with ecommerce or for that matter, trying to support your on ground business with a digital presence, then you need to win your customers heart in order to have his/her investment.
1. First impressions
Taking care of the first impression should be your priority. What does the user see when he first visits your website? Having a warm welcome note or a brief introduction about your company and services, will always add to the charm and make you look more authentic. Make sure your first page, the opening look of your website, represents your brand. Familiarity with your identity will go a long way in building that first impression.
2. The ‘About us’ and ‘Mission statement’ sections
The sections on your website that talk about you are very important. Who are you? Who are the people behind your website and your organization? Why are you working in this field?
These are some of the questions that the About us section should deal with. Founding members should be introduced on the pages and their field of work, experience should be highlighted to create a positive impact. The point is to explain the purpose of your site so that the user feels more confident about exploring your services.