Do Negative Reviews Really Hurt You?
Many business owners are so worried about getting positive reviews that they neglect watching out for the negative ones that could creep up out of nowhere. If you think for one minute that positive reviews are more important, you’re wrong. There could be 99 positive reviews about a product or company but it’s that one negative one that’s going to stick out and make consumers rethink their choice. That being said, some business owners actually use negative reviews to their advantage, as inappropriate as that may sound.
Does Google Recognize Bad Reviews
Now, if you do get a bad review you may assume that Google is going to demolish you where ranking is concerned but this is not really the case. When consumers do a Google search to decide where to buy a product, they trust that the search results ranked highest with Google are places that are safe to spend their money. However, Google doesn’t take negative reviews into consideration. Do you really think that Google bots have the time to constantly adjust ranking based on whether a new customer leaves a positive or negative comment?
If this was the case, you would have ever company going out of their way to leave negative reviews for their competition all day long. Not really a productive way to spend your time.
Why Some Companies aren’t Bothered by Negative Reviews
You may or may not already know that it can be really hard to get a positive review. Customers typically need to be blown away by a product or service to take the time to write a positive review but it only takes them being mildly aggravated or disappointed to write a negative one.
Domain spammers could care less about negative reviews because they have plenty of other domains coming up behind a targeted one. They could get banned for Visa, MasterCard and search engines but all they have to do is change their name, email, domain and product and they are back in business. Negative reviews have no effect on small time scammers because they are back up running in the blink of an eye.