10 Time Tested Ways to Increase Website Conversion
Doing a business on internet is a serious business! You have a lot of competition, and your visitor is just out of time. Increasing the conversion of the website is the primary concern of online businesses. Here in this post, I have tried to sum up the top 10 ways for increasing the website conversion rate, which I have perceived through my experience in the online world as quite effective.
1. Great Design- it comes at the top of the list
You may have been tired of listening to this, but the fact remains that, great design is the first and foremost essential for a well converting website. It is true that within 5 seconds of landing at your website, people form an impression about your website. Remember the dictum “First impression is the last impression”, it applies here absolutely.
2. Effective Call to action
The last thing you want to do on your website is to lead the visitor astray on your website, with no clue at all on where to proceed. On the ever-growing web, the visitors have many many options available, they don’t have time and energy to dig out and find your product. If you’ll make the user think on what to do next, you’ll most probably lose him. So, the rule of thumb here is, don’t let the user think, tell him precisely what to do.
The number of call(s) to action should be minimum, one or two at maximum. Let them be clearly visible, and stand out from the rest of the content. Some good examples of the call to action are MailChimp, Google Search page, and Basecamp.
3. Incentivize the action
There should be some incentive there for the user to take the particular action. If you are asking for the users to sign up or buy a product, a free eBook, music record, free theme, or some other digital product would be a good idea to encourage the user to take action. Similarly, you can give good seasonal, holidays or other limited time offers to users to signup/ buy now and get some good discount, or a free item as an incentive. The more spontaneous you’ll make the process for the user, they more conversions you’ll get.