HP new brand design
The study was commissioned by Moving Brands HP set (for their own claim) a creative vision for the brand HP. The vision was to transform a large technology company in the world’s most powerful brand. A simple thing well.
The idea was to give HP a heart, a soul, a story. In recent years the company has acquired more than fifty small businesses and has expanded its business around a bit ‘in all fields of technology, but lost what was its core business. At Moving Brands was asked to give a unique and powerful soul to everything that revolves around HP, from services to servers, from print to networking, storage, mobility for all web services and home products.