Clever Ads on Buildings
Some time ago I was walking by an office building, looked up and saw a huge sign on it: “Affection”. As it turned out, it was the name of an IT company that was renting some office space in that building. However, from a mere mortal’s point of view, it seemed that the whole building belonged to them. I thought to myself, “if a plain logo can have such a strong impact when placed on a building, what would happen if somebody put some creativity in it”.