Futuristic design by adNAU

adNAU is the Los Angeles & New York based affiliate of design collective NAU (nau.coop), focused on design & direction for advertising, events and entertainment. From stylish events to the dream worlds that film and visual effects can readily supply, they blur the boundaries between the physical and virtual. Fluidly combining elements of filmic and virtual architecture with narratives to help produce powerful, distinctive branding and experiences. adNAU unites ADG nominated production designer Tino Schaedler with visual effects designer & director Oliver Zeller, whose combined credits include work for over two dozen Fortune 100 companies and Hollywood feature films. They are joined by Pia Habekost, former architect & designer at Zaha Hadid & Imaginary Forces, and their NAU colleagues, architects Michael Brown and Jean-Lucien Gay.

ECCO

Since their introduction, automobiles have been a source of passion and meanings as individual as their drivers. Today they are often associated with luxury, performance or safety, but the Ecco aims to remind us they can still be about freedom.

LIVING ROOF

The Living Roof offers the essence of the city. It condenses all daily life’s needs into a compact and self-sustaining capsule.  Intended as an urban rooftop getaway, but ready to be airlifted into the savanna at short notice, its ultra-insulated shell and regenerative systems allow the Living Roof to exist largely off the grid.  Its sensuous form feed wind into mini-turbines at each end, while funneling rainwater to collectors.  Integrated photovoltaic cells also help to make the Living Roof one of the world’s greenest structures.

IMMERSIVE COCOON CONCEPT

Imagine a digital experience that is intuitive and holistic, where your interface is not reduced to a mouse click and two-dimensional analog of a writing desk. A surround display dome complemented by the sophisticated motion-sensing software that inspired the technology depicted in the film ‘Minority Report’. With natural, intuitive movements, your entire body becomes the interface.

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