Unusual photography by Chema Madoz
Not everything is what it seems to be, and Chema Madoz (Madrid 1958) ensures it’s evidence. Hidden among daily things arises new worlds. New dimensions led by metaphor alters the perception of an immediate reality. The absurd, the paradox, the humor – why not the wittiness – are to be found at the photographers studio. The idea commences it’s process of superiority of the object and establishes a given discontext. The irony with which madoz assaults recognizible objects creates a relationship with viewers that leads to paths of a parallel universe.