Anti Sweden // Putting Rebellion Back to Jeans @100BestWebsites
Anti Sweden is a Norwegian fashion brand that subtly employs background video to complement its minimalist approach. Norway – this land of eternal midnight and of the darkest of Black Metal is our inspiration for the first line of Black Denim Jeans. Anti Sweden is Norwegian Black Metal going fashion.
Without the heavy graphics and sound that usually accompany this technique, the website is not as resource-intensive as some others, which is a nice change. The website demonstrates how the technique can be a lightweight yet completely engaging concept.